Updated April 2025

Hi, I’m Veronica, a music publicist and marketing strategist passionate about helping artists launch their releases with impact. Whether you’re putting out your first single or gearing up for an album drop, I craft custom PR campaigns that actually get heard — by fans, blogs, playlists, and the industry.

With 5+ years of experience as a publicist, and a background in journalism (Pilerats, X-Press), managing indie label BGP, being a self-managed artist (Dolce Blue), and a B.A. Mgmt + Grad Dip in Education to boot, I bring a strategic, artist-friendly approach that supports your vision while getting real results. From press releases and playlist pitching to release and social media strategy, I’m here to help you build momentum, find your audience, and grow your career sustainably.

Let’s turn your release into a moment.

Starter Campaign

$500 (ex GST)

  • Press release writing + press pack
  • Personalised pitching to media and radio 
  • Post-release report at the end of the campaign with some analytics tracking

Momentum Builder

$700 (ex GST)

  • Release strategy consultation
  • Press release writing + press pack
  • Artist EPK writing/ update
  • Personalised pitching to media, radio and podcasts
  • Spotify for Artist pitch
  • Apple Music editorial playlist pitch
  • Targeted independent playlist pitching
  • Regular check-ins and updates
  • Post-release report at the end of the campaign with full analytics tracking

Full Release Strategy

$1,000 (ex GST)

  • Full artist management and release strategy consultation
  • Press release writing + press pack
  • Artist EPK writing/ update
  • Marketing strategy with social media planner
  • 1x Meta Ad build (does not include spend amount)
  • Personalised pitching to media, radio and podcasts
  • Spotify for Artist pitch
  • Apple Music editorial playlist pitch
  • Targeted independent playlist pitching
  • Regular check-ins and updates + available on call
  • Post-release report at the end of the campaign with full analytics tracking

Add Ons

  • Release strategy consultation and press release writing – $300 (ex GST)
  • EPK (Electronic Press Kit) creation/ update – $300 (ex GST)
  • Playlist pitching only – $500 (ex GST)
  • Social media content strategy session with take-home notes and planner – $300 (ex GST)
  • Meta Ad build – starting at $100* dependent on quantity of ads and spend amount

Let's connect

Veronica Zurzolo

veronica@bluegreypink.com

(+61) 0477 852 913

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